Bakersfield.com has tweaked its homepage. The changes are smart and logical improvements to the previous design. The newsroom has been hitting multimedia hard and the changes play MM well. The main multimedia page is also vastly improved — great, logical organization. As part of Bakersfield.com’s increased multimedia efforts, they’ve started putting video on verticals, such as real estate (a must-do for newspaper sites that I advocated in Ventura). Here’s an example: A tour of Buck’s old house (just blocks from where I live now). Due credit, of course.
