Preroll is the pop-up ads of video

Posted on November 3, 2006 by

Forrester Research reports that viewers don’t like preroll video.

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  • http://www.howardowens.com/2006/keep-video-short-and-in-flash/ howardowens.com: media blog » Blog Archive » Keep video shor

    [...] question whether users will really tolerate much in the way of in-stream advertising, since this some what contradicts a Forrester study that says viewers don’t like preroll. [...]

  • http://www.howardowens.com/2006/advertising-the-works-is-part-of-the-content-experience-not-counter-to-it/ howardowens.com: media blog » Blog Archive » Advertising the

    [...] I’ve said it before, preroll is the pop-up of video. [...]