Pay-per-click, contextual advertising will be around for a long time and make some people very rich, but where I see a lot of untapped potential for publishers is in video advertising. Lost Remote has more.
Just don’t do prerolll ….
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About
Howard Owens is a digital media pioneer. He started publishing local news online in 1995 when very few local news outlets had web sites. The header image on the site depicts the film camera he used early in his career and the press pass from his year on the staff of the Carlsbad Journal. For more on Howard's professional background, read his LinkedIn profile.
HowardOwens.com is the personal web site of Howard Owens and covers his range of interests -- political localism and libertarianism, music and personal interests, as well as his professional interests.
Howard is currently publisher of The Batavian and lives in Batavia, N.Y.
Howard on the Web
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