Daily Archives: January 31, 2007

While at Connections, I spoke with a few people about personal journalism, both where I opened the conversation and with a couple of people who approached me. It seems to be a term and definition of interest.

Here’s the opposite of personal journalism: Definitive-voice journalism.

Definitive-voice journalism is the journalism of big media, of packaged-good media. It is the way journalism has been practiced for some time. It is the journalism that the traditionalists defend. It is the journalism that says, “the news is what I say the news is.” I’m not predicting the demise of definitive-voice journalism, but personal journalism will become the dominant journalism within a matter of years. Continue reading →

I have’t used it, but Pump Audio looks like an interesting source of music for your videos.

Previously: Royalty-free music for your videos Continue reading →

I think Google is pretty smart about web advertising models. I’ve said before, preroll on video is a bad advertising model.

Interestingly, YouTube was considering pre-roll advertising, and Google said no. Continue reading →

Smart column from Diane Mermigas on the Hollywood Reporter about the challenges facing the newspaper business.  It opens with:

Consensus was voiced last week by leading executives from companies on the media spectrum as far flung as Google and Tribune Co. that the survival of newspapers depends on their ability to reinvent themselves online with new business models, the creation and execution of which continue to be lacking.

Behind last week’s heady public remarks about the fate of what is perhaps the media world’s most underestimated and challenged platform — delivered at the World Economic Forum in Davos, Switzerland, as well as the Los Angeles Times newsroom — is the brutal reality that these traditional companies must undergo the costly process of dismantling and replacing legacy operations and business models with those completely new and untried. They face greater, fatal risks if they do not.

I know a lot of newspaper executives — I think at least one at every major newspaper company. These are people who by-and-large get it. Smart people who want to do the right things for the right reasons. I think we (as an industry) can figure out the models and get things right, but there are still more people in the industry fighting against change — there are even people in so-called new media operations fighting to protect old practices and old ways of thinking.  That’s the scary part. Continue reading →