Google says no to preroll

Posted on January 31, 2007 by

I think Google is pretty smart about web advertising models. I’ve said before, preroll on video is a bad advertising model.

Interestingly, YouTube was considering pre-roll advertising, and Google said no.

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  • http://www.mathewingram.com/work Mathew Ingram

    According to Paul Kedrosky’s version of Google’s quarterly earnings conference call, Eric Schmidt says pre-rolls are coming.