Daily Archives: April 29, 2007

I’ve got another speaking appearance coming up.

May 9 in Indianapolis, Indiana at the Inland Press Foundation’s Small Newspaper Workshop. My topic: “A Step-By-Step Approach to Building a Future in New Media.”

My description: An overview of how to run a newspaper web site for the new to intermediate site manager at a small- to medium- circulation newspaper.

Topics I’ll cover:

• Business strategies (innovation and competitive advantage)
• Usability, site structure, design
• Audience Development
• Revenue
• Sales and Negotiating
• Personnel (hiring and staffing)
• Vendor Relations
• Changing Technology
• Metrics
• Budgets
• Marketing
• Project management
• Leadership

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