I’ve got another speaking appearance coming up.
May 9 in Indianapolis, Indiana at the Inland Press Foundation’s Small Newspaper Workshop. My topic: “A Step-By-Step Approach to Building a Future in New Media.”
My description: An overview of how to run a newspaper web site for the new to intermediate site manager at a small- to medium- circulation newspaper.
Topics I’ll cover:
- Business strategies (innovation and competitive advantage)
- Usability, site structure, design
- Audience Development
- Revenue
- Sales and Negotiating
- Personnel (hiring and staffing)
- Vendor Relations
- Changing Technology
- Metrics
- Budgets
- Marketing
- Project management
- Leadership
