It’s the content, not the quality, that draws video viewers

Posted on November 5, 2007 by Howard Owens

Just note the quote (via Lost Remote)

Both AOL and CBS are backing away from plans to offer high definition video online, reports NewTeeVee. “We are finding, generally speaking, people don’t care as much about the video quality. Right now, it damn well better work quick and fast,� said Quincy Smith, president of CBS Interactive.

Video needs to be interesting, engaging, informative … you don’t need HD cameras (or players) to do that.

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  • http://shootingbynumbers.com peter

    substance trumps style – agreed.

    But what proportion of substantive content does the average newspaper/news show contain?

    “Well over 50% of the “news” stories are just fill, and would be dropped in a heartbeat if a real story surfaced” – Is that a fair assessment?

    For features that lack substance quality is more important – whether video, photos or copy.