Shelby Star’s mobile newsroom

Posted on November 13, 2007 by Howard Owens

The Shelby Star continues to pursue an interesting and aggressive online strategy.

Check out the Star Car.

Share on TwitterShare via email
This entry was posted in Uncategorized and tagged . Bookmark the permalink.
  • http://www.naa.org Beth Lawton

    I’d love to talk to the reporters there in a year or two and get their take on how the car is working for them.

    Shelby is doing a lot of other innovative things, too — NAA recently released an “Innovation in Action” report on Shelby. It’s available on GrowingAudience.com (look under Innovation in Action in the center column).

  • http://blog.syracuse.com/newstracker Brian Cubbison

    It’s the kind of marketing that TV news is so good at, and there’s nothing wrong with that, but it seems like nearly everything there would fit it into a backpack. The next step is to outfit a half-dozen reporters instead of one car.