Is this where I get to say, “I told you so”?
Whenever I write about the need for journalists to start blogging in order to really get online journalism, some journosaur pops up with some snark about blogging and how journalism hasn’t changed because of the Web.
That so misses the point.
Colin Mulvany now gets it. He has discovered how blogging is really different from just slapping repurposed print content on the web and calling it journalism.
I will be honest with you, until I started this blog, I barely understood the concept myself. I was shocked by how many people Mastering Multimedia has reached in such a short amount of time. But what really opened my eyes was how people are finding this blog. RSS feeds, tags, Google Reader, blog rolls, and links from other social networks. It’s about sharing. It’s about a conversation. It’s about Web 2.0.
I now understand. I have been a producer of web content for years on a creaky CMS that only partially takes advantage of the Web 2.0 tools available on any WordPress blog. I just didn’t see the big picture of why this is important for all of us in the newspaper industry to grasp. If I didn’t get it, then how will my non-blogging co-workers, who are already apprehensive about change, ever understand?
If you haven’t already, my advice is to get an education in Web 2.0. Start a blog. Feed it. Share it. Our very survival as an industry will be predicated on how well we interface with this expanding social networking universe.
Sorry for the blogging triumphalism, but I’ve been saying this for like two years now.
If you want to understand where journalism is going, start blogging. There is simply no other way. And if you don’t believe me, start blogging. I won’t believe your alternative view until you do, because until you do, you have no credibility to snark at blogs. Sorry, you just don’t get it otherwise.
Now, if we can just work on Colin’s adherence to Big-J journalism “storytelling” instead of just connecting with video, making video that fits the conversation, then we’ll have a hell of a break through.
(via Mindy McAdams).
UPDATE: Must-read post from Scott Karp, who articulates very well why journalists need to learn self-publishing tools.