Daily Archives: February 4, 2008

GateHouse Media video of the week #5

When I started this video of the week thing, I said it would be hit and miss … as time permits and I think about it, sort of thing.

To make up for several weeks of not doing it, here’s three videos.

[youtube ueAOBzHMH28 nolink]

[youtube cjh2PmZf3Ss nolink]

[youtube GbaIqpbSv6c nolink] Continue reading

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CantonRep does good job with battle of the bands videos

Local music: It’s a logical avenue into reaching a younger audience. It helps reflect what’s really going on in the community you’re sworn to cover. It ads depth of coverage to your newspaper.com.

And who doesn’t love a good music video? I’ve long suspected that the reason many reporters get excited about shooting video is they’ve watched a lot of MTV.

But you don’t see many music videos on newspaper sites.

The reason is simple, really. To do music video well takes time, and lots of it, good equipment, and costs can add up quickly, as well as real talent.

What you’re really looking at is significant expense and time away from doing the core business of covering news.

Yeah, but wouldn’t it be fun to make a music video?

The Canton Repository (a GateHouse Media paper) found a great lo-fi approach. During the photo shoot for its upcoming Battle of the Bands (a competition open only to bands comprised of high school students), the Rep filmed band members milling about the newspaper building, and in the photo studio.

The results are simple, elegant and engaging. The keys to success are good editing and well-composed shots of kids aspiring to the spotlight. All the videos are a reminiscent of Hard Day’s Night.

Some of the music ain’t bad, either.

Here’s my favorite:

[youtube ZykpCuFCBT8 Ya Dig? by PJ & The Whistlers]

Ya Dig? by PJ & The Whistlers Continue reading

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Covering Super Tuesday socially

If you need something to spice up your Super Tuesday, why not help cover it socially? Check out the Publish2 Super Tuesday project.

There’s a huge opportunity to help voters find the best election coverage in the sea of election content. Yeah, you can do it by yourself — but on the web, the larger the network, the more influential the linking — time to break down those traditional media silos.

Great chance to learn and experiment with journalists using web 2.0 tools to engage audience.

UPDATE: More on Super Tuesday … a regular reader from the Chicago Tribune dropped sends along word that they’ll be doing interactive video chats tomorrow. Continue reading

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