Meet Brian Stelter. I’d never heard of him, but every TV executive has. His blog has become a must-read at the highest reaches of the TV news industry, according to the NYT.
Mr. Stelterâ€™s blog (tvnewser.com), a seven-day-a-week, almost 24-hour-a-day newsfeed of gossip, anonymous tips, newspaper article links and program ratings, has become a virtual bulletin board for the industry.
It is read religiously by network presidents, media executives, producers and publicists, not for any stinging commentary from Mr. Stelter, whose style is usually described as earnest, but because it provides a quick snapshot of the industry on any given day. HabituÃ©s include Mr. Williams and Jonathan Klein, the president of CNNâ€™s domestic operations, who long ago offered up his cellphone number to Mr. Stelter.
â€œThe whole industry pays attention to his blog,â€? said Jeffrey W. Schneider, a senior vice president of ABC News. â€œIt would not surprise me if I refreshed my browser 30 to 40 times a day.â€?
Hit for Mr. Schneider: Get an RSS reader. I’m adding Stelter to my blog roll and RSS reader.
[tags]television, news, media, tvnewswer[/tags]