Here’s the problem with her argument: Nobody listens to podcasts.
Any news site manager who has tried podcasts and video need only look at the download stats. Video wins. Podcasts snooze.
Fox argues that podcasts work better in a our multitasking lives. I think the opposite is true. To really absorb a podcast, you must LISTEN. Personally, if I’m going to multitask, I want music blasting out of my iPod, not some pundit pontificating. I’ll save that for when I have time to listen, and I never have time to listen.
Sure, video demands my attention. It isn’t as conducive to multitasking, which is why I save video for those times I have time and want to take the time for just video.
If a podcast is on, I find it hard to sit still and just listen. Video can engage me more fully and quiet my compulsion to multitask.
Video, as I’ve discovered, is great on an iPod, and I subscribe to several vodcasts now, because it becomes video entertainment I can carry with me and use in airports, on planes, while waiting on things when there is otherwise nothing else to do but wait.
The other advantage of video is that it is more portable — it can be watched on computers, televisions and moble devices. The same could be said of a podcast, but it doesn’t work quite as well on TV, and getting IP video on TV is a pretty significant step forward for online video.
No, video is definitely where newspapers need to be investing multimedia resources.