Here’s four reasons why newspaper can beat televison stations in online video.
- More feet on the street: In large markets, newspapers can equip more reporters with video-capable cameras, and you don’t need expensive cameras to produce good online video; in small markets, TV isn’t going to cover many local stories;
- TV can’t cover a story without sending out a “crew,” which means they cover only stories that they’ve pre-screened as being video worthy, worthy of the time to send a crew out to a location, which means they miss a lot of good stuff that “print” reporters will naturally stumble across — quantity means more choices for online video watchers, which is a distinct and huge advantage;
- For newspaper reporters, there is no pre-conceived idea of perfect TV video, so any experiment goes;
- Newspaper reporter shooters can give sources a chance to speak for themselves, making the video more personal and more meaningful than what TV will do with the same material.
Or maybe this isn’t about newspapers beating television, but why newspapers should be confident about video, because in the age of disruption, newspapers can approach video with a mindset that the natural competitors won’t see as a threat, and we’ve got to press our advantages where we can get them.
Any television people who read this post and don’t get the point — you’re just proving my point.