AJR has a reasonably good and long story on newspaper blogging.Â For those who don’t usually follow the issue, it provides a good overview of current trends and practices.Â It also provides some hope that there are editors out there who get it.
Some staffers have taken to the new medium with gusto, blogging so madly that they began to slack on other responsibilities, Willey says. Others have had to be guided into the habit, grumbling that they don’t know how to fit blogging into an already heavy workload. But the experiment is considered a success: The blog’s traffic is up, and the number of page views doubled from 2004 to 2005. The editorial board now gets far more e-mail from readers. And all of this was accomplished without any promotion or marketing effort.
Link via Steve Rubel.