The Wasington Post’s new OnBeing feature has gotten a lot of people talking. I thought it was interesting, but I also thought it would be good to prod Rob Curley into talking a little bit about what it takes to pull off a project like this. Much has been made about the high quality of the project, but when I saw it was not how slick it was, but how smart it was — it’s about content, not equipment or technology.
I asked questions, and Rob was gracious enough to answer them.
For me, the money quote:
The bigger question to me is not whether a smaller newspaper could do it, but would a smaller newspaper want to do it? It seems to me that when organizations (regardless of size) really want to do something, it gets done.
What would it take?
An inexpensive point-and-shoot camera from Best Buy, or even a pawn shop. A tripod. A non-distracting place to shoot. iMovie (which is free on Macs.) A simple index page for the project on your web site that has links to the video and maybe some thumbnails and a short description.
And then the real key: an interesting person who is OK with talking about his or her life.