Sean Blanda is out to own Blanda. I wish him well. It will be a tough task. (Note on those links: There’s two of them. The first to his post; the second to help his SEO by linking his root domain to the word he wants to own).
I’ve never set out to own “howard” or “owens” in Google. I score very poorly in both (I gave up on each after going five pages deep, so I may not show up at all). My friend Ken Layne used to be the #1 Ken on Google. That’s like, wow!. Then he stopped blogging on his personal site for a long time, and even now his blogging is light on the links in and out to other bloggers. Result: he’s fallen to #6.