John Wilpers is taking aim and taking names … he goes hunting for the top newspapers in the industry and asks if they’re really doing a good job at being the center of the local mediasphere.
And notice, I didn’t say “blogosphere,” because even though he concentrates on blogs in his post, the question really is — are you directing traffic for ALL of the media in your coverage area. Blogs are a big part of it, and you need to really get John’s point if you want to get modern media, but we really need to think beyond blogs.
You should have policies, strategies and procedures in place to ensure you’re linking to all of the local media … TV, Radio, Blogs, wiki sites, craigslist … why should a reader need to go to any of those other sites FIRST to get news or information. Should you be directing traffic?
How good of a job is your web site doing at being the center of the mediasphere?