Again, to grow revenue, grow audience

It’s been kind of a theme of my for some time now: If you want to grow revenue, grow audience first (most explicitly in this post and this post).

Terry Heaton finds this quote:

Google’s senior vice president, Engineering & Research Alan Eustace and vice president, Engineering Jeff Huber:

“(Google) accepts that some projects will never have an associated revenue stream.� (Link)

And Heaton writes:

That’s because revenue isn’t the problem; audience is the problem. And we need to fix the problem.


I happen to believe that if we can grow audience, revenue will grow exponentially. The more people who find our sites essential to their lives, the more we can charge for advertising.

(via Lost Remote).

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