Here’s a great example of using attached video to improve a story, not try to make the story.
It comes to us from a post by Robert Freeman.
Rather than watching the news on TV and attempting to emulate the format, these publications should start by using video to illustrate better the stories they are already writing.
Hereâ€™s a good example from the Eastern Daily Press. Itâ€™s short, itâ€™s got great pictures and itâ€™s illustrative of the story it sits in. Thereâ€™s nothing else. No â€˜production valueâ€™, not even a voiceover.
Thatâ€™s all you need to concentrate on doing at the moment, because reporters need time to develop those skills (which can all be taught incidentally). Walk, then run.
That’s what I’ve been saying all along, of course. I am still surprised that the approach remains controversial in some quarters.