Comedy Central to allow viewers to distribute content

This is a “if you can’t beat them, join them” strategy: Comedy Central is going to copy YouTube’s model of letting users redistribute content via Flash players.

Smart move.

Three interesting things to watch:

  • Whereas YouTube has a universality and market leadership regarding its reach, can CC’s smaller reach still give its video viral legs;
  • Will this make Viacom more eager to stop redistribution through YT?
  • Will the inclusion of video ads limit users willingness to redistribute?

This move could tell us a lot about viral syndication.

[tags]video, comedy central, youtube, viral video[/tags]

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