Great lede from Vin Crosbie:

Let’s peek under the blanket because there’s a lot of people in the dark there. A widespread misconception is that taking printed or broadcast content and putting it online or wireless is new-media. This misconception blankets even many new-media executives.

No, taking printed or broadcast content and putting it online or wireless is as much new-media as microwaving hamburgers is new cuisine. It’s just the same old beef reheated a new way. (bold added)

As they say, read the whole thing. Vin, as always, serves up good food for thought.