Pay-per-click, contextual advertising will be around for a long time and make some people very rich, but where I see a lot of untapped potential for publishers is in video advertising. Lost Remote has more.
Just don’t do prerolll ….
3 thoughts on “The future of online advertising is video”
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What’s your problem with preroll?
Users hate it.
I wish more companies would follow that preroll advice. I absolutely won’t watch an online video with preroll, unless I REALLY REALLY want to see it.