If you’re not using LinkedIn, you’re not really serving your professional life very well.

Guy Kawasaki offers ten tips for getting the most out of LinkedIn. I think I’ve used every tip to some degree at one time or another. LinkedIn proved especially useful during my most recent job search, and I realized if I had put it to better use a year earlier, I would have been better off all the way around.

But LinkedIn isn’t just for finding jobs or finding potential hires. It’s also for keeping abreast of colleagues and your industry. For example, I always find it interesting to read new connections of other newspaper executives — they’re often to non-newspaper people I’ve never heard of before working at interesting companies, which might give a clue about new ideas about to surface.

My LinkedIn profile is linked under “pages” in the right nav.