In the wake of the Sept. 11 attacks, many newly minted bloggers expressed frustration at the mainstream media’s (soon to be dubbed MSM) lack of attention to serious international news.
Case in point was cable news obsession with Chandra Levy’s death. So, when on the E&P site today, I saw a link about the WaPo getting ready to launch a 12-part series on the forgotten cold case, it intrigued me.
But that’s not the point of this post.
The point is, this quote at the end of the article:
Throughout the series, this blog will feature a daily update and preview of the next chapter from the reporters. Stay tuned.
Uh? This blog?
Go look at that link — in what was does it look any different from a typical E&P story? How is it written any different? Not only does the “post” lack the personal voice, insight and perspective of a good blog, it lacks a person — it’s just a generic “E&P staff” byline. Nor can you leave comments on it, nor can you get to, from that post, any sort of blog home page.
If E&P is running any blogs, there’s no evidence of it on their navigation or from their home page. (Hey, but they do have a podcast).
So if the biggest trade publication in the industry is so clueless about the web, what hope do we have for the rest of the industry?
Or am I just missing something? Is it just bad site design?
I gave up on E&P when it turned from a real trade publication to a thinly veiled vehicle for political commentary.
Well, there is that.
Actually, the E&P story reads:
“Here is how the paper announced it on its Investigations page on its Web site.”
The next three graphs after that are from the Wash Post announcement. So where it says “this blog,” it’s referring to a blog at the Wash Post, not E&P.
Here’s the Wash Post blog: http://tinyurl.com/62dvs2
Yeah, I see that now … not very clear, is it?
The EP piece looks like one of those hastily written two or three paragraph pieces everyone wants reporters to post as quickly as possible after breaking news starts to break. Gee, not very clear, is it?
Folio recently reported that E&P are about to start a couple of blogs.