Bakersfield.com continues to point the way for newspaper video.
Today, they posted and teased to in print a “how-to” on video making. The obvious goal, but unstated, is to encourage user-generated video.
It was shot with a
Casio P&S (actually, turns out this was shot a Canon XL), which is smart because they’re not putting on airs, showing up, intimidating users by using equipment users are not likely to own.
I also learned today that Bakersfield.com is posting many of its pieces on YouTube as the “bakotube” user account. I think they should also tag their content with bakotube and encourage local users to do the same. There’s not a lot of views on their stuff, but I think if they promoted “bakotube” more, it would be a nice way to expand their multimedia reach and drive participation.
When I visited Bakotube, I found this classic Bob Price commercial promoting Bakersfield.com. The local TV stations refused to run it. I think it was the line, “why would you watch television anymore?” that pissed them off. HA-HA!