There is a lesson they don’t seem to teach in J-school these days, at least as forcefully as they should — if it sounds too good to be true, it probably is.

Doug Thompson seems to have learned this lesson the hard way.

Reporters sometimes fall into these traps because they’re too gullible when chasing the next big scoop. They care too much about the big story and not enough about the truth.

If that ever changes, we’ll all be better served.