The wit and wisdom of Steve Jobs as revealed by Wired. A sample:

“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

“If I were running Apple, I would milk the Macintosh for all it’s worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.”

I think the last two quotes could be applied to the newspaper industry. (via Susan Mernit)

[tags]apple, steve jobs, quotes[/tags]