From Melissa Worden:
>> Don’t count newspapers out, says Richard Siklos, Fortune editor-at-large: “What is often overlooked is where newspapers rank, at least for now, in overall spending in the pantheon of media industries fighting for dollars from consumers and advertisers. They are number one, ahead of TV networks, magazines, billboards, you name it. And it’s instructive that no legacy medium has been obliterated by a new technology: consumers simply adjust and adapt. In the era of DVDs and downloads, we still go the movies and listen to the radio.”?
First, if technology were to remain static, meaning nothing would change from what it is today, half of the challenge to newspaper survival would be solved. (The second problem is that we’re not creating new readers and eventually current readers will all die). There is no doubt that newspapers today are in much better shape than conventional wisdom says, but this isn’t a static world.
Second, the assertion that new media doesn’t replace old is a shallow evaluation of history of media. Previous challengers to newspapers were more like newspapers than non like newspapers — they were all mass media, packaged goods media. Digital media is distributed media, it’s social media, it is personal media. It’s the opposite of mass media.
It’s important not to get too comfortable in our assumptions.