There was a big fire in Knoxville. Jack Lail suggests that it is a “9/11 moment” in how media coverage has changed, at least for Knoxville. I just want to add: If your media organization isn’t ready for the UGC this sort of event will generate, then you’ll simply be left out of the conversation.
You don’t want to be left out of the conversation.
Being left out of the conversation equal irrelevance in an era when anybody with a blog or a camera can make a contribution.