Publishers all over the US singing hosanna this morning with news from Gallop that 44 percent of Americans still rely on print for news, while half that amount turn to the web first.
The danger lurking in the stat is that it doesn’t address ongoing advances in technology and how that will alter readership and revenue.
Today I walked past a newspaper stand and thought, “Maybe I’m missing out on something.” I kept walking. Yet, I still had that thought, and that means I’m still thinking about print. It’s not dead. It’s just not convenient to me right now.