McClatchy and Yahoo! are going to partner on a new content initiative called “Trusted Voices.” It will feature the foreign correspondents of the McClatchy news service using their original reporting and blogs running on the Yahoo! platform.
In an era when foreign news has largely become a commodity, this seems like a great way to extend the value of McClatchy’s investment in foreign coverage and differentiate it from the pack.
Rather than scale back, McClatchy is finding a way to breath new life into its efforts.
Until we actually see the package online, it’s hard to pass judgment on its true value. I’m not a fan of the name, which sounds a bit too “we’re the journalists and we know better.” That’s not a great value proposition in the era of distributed media where truth is often sussed out among a multitude of voices, but there is value in placing all that content under a single platform.