Why will podcasting become popular? Because it’s easy, as this video, “Four Minutes About Podcasting,” shows

The counter argument might be that many people don’t own MP3 players. Well, there’s two rejoinders to that. First, more people will. Second, you don’t need a portable MP3 player to listen to podcasts. Any computer will do.

It’s all about the consumer controling the channel. In fact, channels as we knew them as kids are dying. From this time forward, it’s all about the content, not the means of distribution. (Hat Tip: Glenn Franxman).