Some of us have intuitively known this for a long time — virtual communities, user-generated content, comments on stories — need control. Now an actual university study backs the observation: Users participate more when comments are moderated.
â€œThe idea of having no moderation is initially appealing but in practice, if there is no moderation, bad things happen,â€? he says. â€œThreads get hijacked, flame wars break out.â€?
â€œPeople want to have the opportunity to have some kind of discussion, and keep things open,â€? Wise adds. â€œAt the same time, what they donâ€™t want is for the discussion to get totally sidetracked.â€?
Ideally, you post comments live, but maintain heavy oversight, removing off-track comments as you find them.