More proof that blogs are just a fad

There’s nothing to this blog thing, right? It’s just a lot of blow hards spouting opinions.

Well, upstart has surpassed (not a blog, but more of a big media headline aggregator, and so well established now as to be pretty MSM) in traffic, and according to, is gaining on the Chicago Tribune.

(via Lost Remote)

15 thoughts on “More proof that blogs are just a fad

  1. I have no doubt “serious” blogs (vs. people complaining about their in-laws on blogger) are in for the long haul. I just wonder if HuffPost’s rapid rise in traffic has more to do with the interest in the presidential race and might level off in about eight months.

    On a personal note, I love the rise of blogs because they force me to be a better journalist, to work harder so I own my niche.

  2. Andy, love your last point. There probably is something to politics driving traffic. That’s a good point. Same thing seems to be happening for newspaper sites, too, just not as steep a growth curve.

  3. Compete is a thoroughly incomplete, and fatally flawed tracking mechanism for those of us unable to afford the pay-for-tracking sites. I can’t take your example as proof of anything — although the premise may have support elsewhere.

    Quantcast offers a promising, not based on the almost useless Alexa (a huge component of Compete).

  4. Randy, I like quantcast a lot, but if you can show me how to produce a comparison graph like above, then that would help.

    When comparing stats, you need an apples-to-apples tool. There is no 100 percent accurate web metrics tool on earth. So, as long as you’re using the same tool to compare multiple sites, then you have some clue as to their relative performance.

    Quantcast fails in this case, because only, among the three compared here, is a “qualified” site, so its stats are more accurate than the other two on quantcast. And it ranks 77th on QuantCast, far, far above DrudgeReport.

  5. ok – so you have a definition of blog that includes huffingtonpost but excludes drudge?

    Any chance of sharing it?

  6. Really, who cares what you call it? The point, I think, is that the Huffington Post presents a interesting model for delivering news and information online — one that newspapers would do well to understand.

  7. Drudge has been sucking wind for years. I’m not sure what comparing the Drudge Report to HuffPost proves. I mean, the content at HuffPost is a hell of a lot better, too.

  8. Howard: I don’t know. You’re looking at the form. I’m looking at Matt Drudge versus Arianna Huffington — no contest. If she had decided to do the Arianna Report rather than HuffPost, she might still be moving ahead of Drudge. Nevertheless, there’s no doubt that the energy she brought to HuffPost by building it into a blogging community has had a lot to do with its success.

    Eric Alterman has a lot of good observations about HuffPost in his New Yorker piece on newspapers.

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