More on video as a disruptive strategy

Continuing the theme of lo-fi video as a disruptive strategy, Steve Yelvington calls it the “rebar of video.”

For the last couple of months I’ve been carrying around a cheap Aiptek video camera and showing it off, describing it as “the rebar of video.” That’s a reference to one of the Innosight/Clayton Christensen stories about disruptive innovation. The big steel mills were brought down by mini-mills that initially could only produce low-quality rebar (reinforcement rods, typically embedded in concrete). Well, here’s the rebar. Here’s the entry level.

Rebar, Toyota Corollas, transistor radios — whatever comparison you use, it’s all about disruption.


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