The new economy of cheap and free

Why can’t newspapers get away with charging for content online, except for highly specialized content? Because readers don’t see the labor that went into creating the story, which is the only aspect of the product that has tangible economic value. They only see the digital output, which increasingly and instinctively they know didn’t cost anybody very much money on a prorated basis. Most of the cost burden has already been assumed by the consumer in the form of hardware and ISP charges. And as Chris Anderson points out, technology is just getting cheaper.

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