Here’s a promising idea — a news search engine publishers can integrate into their sites.

One one hand, I think something like this should be used to help users find related stories on competing local news sites. My concern is that the product isn’t focused enough on local news.

On the other hand, something like this could help add stickiness to a site for those users now in the habit of going elsewhere for national and world news.

Either way, it’s all in the implementation, and based on Craig Sterling’s comments in the story, I’m not sure the product is flexible enough to allow site managers to launch independent strategies.

I’d like to see a demo to understand better how this tool might be used on a local news site.