The American Press Institute-sponsored Newspaper Next report says newspapers can turn themselves around if they quickly develop publications and affiliated websites packed with local information. It suggests that papers assemble databases about parks, medical facilities and restaurants, information about schools, consumer-supplied ratings for restaurants, mechanics and contractors, as well as chat groups for parents and shoppers.
Look, I’ve got to say this: I started down that path in 1995 with East County Online. Local, local local.
Then there is this old E&P story.
I’m no longer so anti-AP, but commodity news is not a differentiator. The one thing the average newspaper can do better than anybody else is local, and not just news, but everything. Everything.