Lucas Grindley asks a good question: On Black Friday, how did your shopping site do?
Driven by the allure of new revenue, most of the largest newspaper sites have launched comprehensive â€œshoppingâ€? sections. Readers had a lot of time to get acquainted with these new services during the past year. But I doubt they are very interested.
Check your shopping stats. If there isnâ€™t a spike in usage, the section is failing. If there is a spike, the section is on the right track.
It would be interesting to know if any newspaper.com sites have gotten the shopping site right, or how well (or poorly) the best of them are doing?