Newspapers losing the political audience

Alan Mutter on why political news is failing newspapers and a few thoughts on how to respond.

To be successful in the future, newspapers have to insinuate themselves into the lives of their readers by consistently delivering must-read, must-see, must-know information that makes them happy, sad, mad – and glad they’re spending 20 magical minutes a day with the only thing left in the world that doesn’t require a power supply.

Trying to save print is a losing battle, of course, but print could use a little more life. Either way, the place for newspaper journalism to insinuate itself is back in communities, be they geographic defined or topically bound.

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