I’ve said it many times, but it’s worth repeating: Newspaper readers don’t pay for content. They never have. They pay for delivery. They won’t pay for newspaper content online because they’re already paying for delivery via their computer and their broadband fees.
I can’t see many newspaper.com managers who are growing significant revenue now with free content putting all of that at risk to experiment with a questionable pay model.
BTW: I think it displays the depth of Mr. Lazarus’s cluelessness about our industry that he apparently doesn’t even know who Dan Gillmor is.
There was “citizen journalist” Dan Gillmor letting me know that I got everything “almost precisely wrong” and that I sound “pathetically whiny.”
- Itâ€™s hard to conclude that TimesSelect is a success
- News has always been free, and always will be
- Readers have never paid for newspaper content
UPDATE: William Hartnett has an excellent take on Lazarus and his unwillingness to address the substantive criticism of his position by industry experts and instead dismiss his critics as opinionated bloggers.