Here’s a nice, complimentary post about the GateHouse Media video strategy from a local political blogger.
Cool. I don’t know the guy. He’s not part of the professional media crowd, as far as I know (he posts anonymously). He’s what some might call a “citizen journalist.” And he gets it.
He recognizes the difference between our FasterMore strategy vs. Gannett’s BiggerBetter strategy (see Ryan).
The Messenger-Post took an entirely different tack. They give their print reporters cheap cameras and had them add video to their stories. The M-P treats video as a complement to the print story. One good example is yesterday’s coverage of an accident at a local ice warehouse. Here’s a better one: a feature on a local sword swallower. You don’t have to watch the video to understand the story, but if you’re interested in the story, watching the video adds more detail. It’s not always done perfectly, but the sword swallower piece is as near a perfect fusion as I’ve seen.
That sword swallower video certainly is something to see … and I, for one, really don’t need to see that shot with a Canon XH-A1 (or even the Sony camcorders Gannett issues) and then have it over edited.
And I’ve got to say, MP is doing a great job with our video approach. They get some good pieces that fit well with their stories and are conscientious about shooting lots of video.
If you want to see more GHS video from all over the country — the good, the bad and the ugly — click here.