Forrester Research reports that viewers don’t like preroll video.
2 thoughts on “Preroll is the pop-up ads of video”
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Howard Owens
Forrester Research reports that viewers don’t like preroll video.
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[…] question whether users will really tolerate much in the way of in-stream advertising, since this some what contradicts a Forrester study that says viewers don’t like preroll. […]
[…] I’ve said it before, preroll is the pop-up of video. […]