I’ve said before, the pace of change is accelerating. Bill Gates says we’re not far from the day when most people will do most of their reading online.
I tend to think video will become the dominant online content model.
Bill Gates sees online completely disrupting the broadcast television model.
Media is changing quickly.
With technology changes comes changes in audience demands, expectations and needs.
When online becomes the dominant content delivery mechanism, the media world will be very different.
Are you ready?
[…] Howard Owens’s take on this is that he believes that rather than most people doing their reading online, video will become the dominant online content medium. […]
[…] I’m not 100 percent sure what Howard Owens meant with this statement: I tend to think video will become the dominant online content model. I’m probably blowing the statement out of proportion below, so I invite Howard to set me strait in comments if I’ve got his statement wrong. […]