Logan Molen, VP of interactive media for the Bakersfield Californian, just sent an e-mail to the NAA’s New Media Federation e-mail list announcing that Bakersfield.com has hired a push technology specialist.

Good idea.

Here’s Logan’s description of the job:

… we’ve just hired our first “push technology specialist” whose job is to create strategic email newsletters, SMS and RSS services, and other mobile strategies.

I think responsibility for e-mail, SMS and RSS all fit together neatly. A specialist can keep abreast of trends and technology and ensure these key areas of present and future growth receive appropriate attention.