The percentage of Americans who say they read a newspaper every day has dropped from nearly 70 percent to just over 30 percent.
So, do we blame:
- Bean counting publishers who trimmed staffs
- Dreams-of-glory journalists who chased too many big government stories instead of small people stories
- A turbulent media environment of too many choices and a rapidly shifting culture
There’s plenty of blame to go around, I expect. And maybe no blame. Maybe that’s just the way it is. Now the question is, how do we adapt and protect our investors, our co-workers and serve our communities (which includes readers and advertisers)?
I have my ideas, and regular readers probably have some clues as to what those are, but what are yours?