The Praized Blog presents 16 Rules for Social Media.

I think 16 over complicates things. Here’s how I would edit down the list (I’ve also changed wording).

1. Keep content fresh, which leads to more in-bound links.
2. Make tagging and social bookmarking easy
3. Reward inbound links (i.e., trackbacks)
4. Make your content portable so it can easily be added to other sites
5. Be a resource — link to anybody and everybody (including competitors) so that your visitors always find your site valuable
6. Reward frequent users (promote their work, develop a ranking system)
7. Participate (join the conversation as an equal)

And that, my friends, is what all newspaper.com sites should be doing.