Shelby Star’s mobile newsroom Posted on November 13, 2007 by Howard Owens The Shelby Star continues to pursue an interesting and aggressive online strategy. Check out the Star Car. Share on FacebookShare on TwitterShare on Linkedin
I’d love to talk to the reporters there in a year or two and get their take on how the car is working for them.
Shelby is doing a lot of other innovative things, too — NAA recently released an “Innovation in Action” report on Shelby. It’s available on GrowingAudience.com (look under Innovation in Action in the center column).
It’s the kind of marketing that TV news is so good at, and there’s nothing wrong with that, but it seems like nearly everything there would fit it into a backpack. The next step is to outfit a half-dozen reporters instead of one car.