I wonder how many journalists will get it that it’s their own reporting conventions that are being mocked.

Yes, any mundane event can be turned into news if sufficiently hyped.  The only thing required is good writing.

I love how mundane quotes are given more dramatic context:

Ronald Jarrett, a professor of economics at George Washington University who left his office after darkness blanketed the D.C. metro area, summed up the fears of an entire nation, saying, “Look, it’s dark outside. I want to go home,” and ended the phone interview abruptly.

Previously: Ten things journalists can do to reinvent journalism, and also see the CEO story at the end of Maybe it’s journalism itself that is the problem.